Launch and Release

Launch and Release

Music crowdfunding tips and advice.

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Crowdfunding: Six Reasons Musicians Think Fans Care (And Why They’re All Wrong)

  • by Ian Anderson

As a musician, you typically have no problem imagining how awesome your new idea is going to turn out… It’s sorta like picturing how your ex will suddenly take you back when they hear your song. Or how a room full of 500 people will want to raise their glass high while singing your chorus [...]

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drive-traffic-to-your-kickstarter

3 Surprising Ways to Drive Traffic to Your Crowdfunding Campaign (It’s Not What You Think)

  • by Ian Anderson

Over the course of our 100 Kickstarters to Learn From series, Levi and I have interviewed close to 200 artists and two of their main concerns are: What to do when you don’t have a fan base, and How to best use social media in your Crowdfunding Campaign. These are highly valid concerns, and I’m [...]

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Amanda Palmer

Amanda Palmer’s Lessons For Musicians Too Uncomfortable To Ask Their Fans For Money

  • by Levi James

At the 5:55 minute mark of Amanda Palmer’s now legendary TED talk, I actually teared up a bit. I could totally relate. She talks about the un-documented immigrant family who sleeps on the couches and the floor in their small apartment so that Amanda and her band can take the beds. Amanda lies in bed with a sinking [...]

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How Much Does a Feature In Kickstarter’s Weekly Email Really Benefit Your Project?

  • by Ian Anderson

Musicians everywhere are asking it. Can I get strangers to pledge to my crowdfunding project? The short answer is yes, it is possible. I have been keenly watching what happens to projects that are featured in Kickstarter HQ’s “This Week On Kickstarter” emails to see if there is a funding bump for the 3 featured [...]

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Your Band Can Raise $20,000 On Kickstarter with These Two Easy Steps

  • by Ian Anderson

The headline is true, if you are willing to pay the price and don’t have professional standards. If you’re the type who likes to drive a brand new Audi so people think you’re cool but you can barely make the minimum payment on your school loans every month, this proven tactic for raising $20,000 on [...]

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Appalatin Uses Our Music Crowdfunding Guidance to Dominate Their Kickstarter

  • by Ian Anderson

When you submit your projects, we really do look at them! Today’s subject:  Appalatin from Louisville, KY, who recently sent their project in to us. The good news:  these guys successfully funded within their first week! They obviously know a thing or two about Purpose Worth Backing and connecting with their Circle of Influence. (Of [...]

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3 Unexpected Things That Happen After Your Band’s Kickstarter Succeeds

  • by Ian Anderson

Ready? Are you really ready? Are you really, truly ready for all of the curves that life is going to throw you when you launch your crowdfunding project on Kickstarter, Indiegogo, PledgeMusic or RocketHub? If you’ve been reading up on our 100 Music Kickstarters To Learn From series, asking friends who have done projects for tips, or studying projects yourself, [...]

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CAN YOU INCREASE YOUR AMOUNT RAISED BY $5000?

Avoid the 45% who fail and raise thousands more by understanding the music crowdfunding principles laid out in this 5 part email series.
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About Levi & Ian

about-us2 Levi James and Ian Anderson are the co-authors of 100 Music Kickstarters to Learn From. They analyzed and interviewed over 160 music crowdfunding projects while releasing one music Kickstarter review every day.

Their goal is to help musicians use the full potential of crowdfunding to launch their art careers and turn their dreams into reality. Continue reading

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What they’re saying…

“I absolutely could not have raised almost $9500 without Levi and Ian’s guidance...maybe a couple grand. That's saying something."
Tony_2-150x150 Tony P. Solo Artist
“You can learn quite a bit from Launch & Release about what makes music crowdfunding campaigns work. I know I’ll be turning to this site regularly to find out more.”
hypebot1 Clyde Smith Hypebot Senior Contributor
“…you are giving something [to your fans] that is more valuable than just a record or any product, you’re allowing them to give you a helping hand and be collaborators in launching something special – an experience if you will.”
serj-tankian-kickstarter-e1352045723639 Serj Tankian System of a Down
"Levi and Ian, I’m officially obsessed with your website! What an awesome idea! I’m very analytical and love statistics and research and all that boring stuff (that apparently you like too.)”
DanikaHolmesHighRes-e1355767692508 Danika Holmes Singer/Songwriter