I don’t know anything about today’s subject, Jackson Cannery. By the time I am done checking out their Kickstarter Project, I still don’t know much about them. We have seen before that it is possible for a project to be successful without a video… As long as the project does an excellent job of communicating in the project description, has […]
Bands: Learn Who To Market Your Kickstarter To
Hmmmmm. Sometimes all you can do is shake your head. Nothing about this Kickstarter makes sense to me. Background: via email, Jesse Joe mentioned this about his Kickstarter: One of the biggest frustrations with [Kickstarter] has been “How do I get this into the hands of people I don’t know?” My people have already helped […]
Bands: Don’t Give Up During Your Kickstarter’s Mid-Campaign Slump
Today, I want to hammer home one point and one point only: DO NOT GIVE UP ON YOUR KICKSTARTER HALFWAY THROUGH I looked at Pamela Devine’s Kicktraq before I saw her project and just thought, damn, why did she quit? Let’s compare and contrast her fundraising progression compared to a few others. View Pamela Devine’s […]
Musicians: Start Your Kickstarter Planning With This Crucial Step to Avoid Epic Failure
Careful. Be damn careful… when estimating your Circle of Influence. Maxwell Hughes is a seriously legit musician. Watch his Kickstarter video because it’s awesome and funny AND check out a little from his other video posts. This boy can play! But unfortunately, his recently ended Kickstarter was unsuccessful. Using him as an example, let’s talk […]
Fail: This Band’s Kickstarter is an Uninspired Grab for Cash
So you want to go on tour… You want to record an EP… You want to hire a publicist… Regardless of what you are doing, one thing is damn well certain… Your Kickstarter had BETTER be inspirational, loaded with purpose, and it had better communicate this. Or else you are doomed, dooMED, muuuu-ah-ah-ah-ah….
Michael Joyner Fails at Kickstarter but Succeeds the Second Time. What Did He Change?
His first project failed, so he tried again That takes guts, but we’ve seen this happen before and we’re excited to feature more “retries” as we find them. What lessons can we learn from Michael? What did he change to succeed the second time?
A Section By Section Post-mortem of The Strive’s Failed Kickstarter
A few weeks ago, I ran across this Kickstarter project by The Strive. My first take was that it would easily meet its goal so I was surprised to find an Unsuccessful Funding scenario. Without hearing back from the band, it is only speculation as to what happened but today I am going to indulge […]