Crowdfunding training to help you easily build and execute a campaign that will grab attention, get more backers and push forward your career


Built for the music genre!

Featured and praised by...

Grace PettisSinger/songwriter

I have seen many campaigns crash and burn because they don't understand the nature of the work involved. Launch and Release does a great job of outlining exactly what it takes.

Raise More

On average, campaigns who work with Launch and Release raise over $3,000 more than the average Kickstarter campaign in creative genres.

Get Noticed

Campaigns designed using the 6-Step Roadmap are regularly featured by Kickstarter as New & Noteworthy or What's Popular.

Be Successful

Join hundreds of other campaigns who have a success rate of over 96% and have raised over $1.7MM+ using techniques from Launch and Release.


When it comes to promoting themselves, most artists are stuck in a rut (whether they know it or not). And when it comes time to crowdfund, artists often don’t understand what is effective, they don’t know where to start, and they don’t feel great about asking for money. The Launch and Release Advanced Crowdfunding System online course helps artists understand what will engage fans so they can tell their story in a way that excites fans to become backers.

I know how hard it is to ask for money and have helped hundreds of campaigns both small and large in creating an authentic, optimized campaign that they feel both good about and confident in. And when your campaign is completely authentic and driven by purpose instead of need, it will work for you and make getting backers easier, more fun and, even, inspiring! That is why I'd suggest taking these three steps:



Click the orange, "Get Started Here" button to learn my proven formula and see why it’s the most powerful way to compel people into backers.



It'll only take 20 minutes and you'll see how to easily create a persuasive campaign by being crystal clear on the steps for building an optimized campaign.



Build your campaign with knowledge and certainty that you won't launch with the wrong message or approach and find out too late to make adjustments.

Fans these days are drawn to personal engagement and away from impersonal, BS-hype. If fans are turned off by your message, they will ignore you. Once you capture the real you, so you can demonstrate why this campaign is so important (and it’s usually not what you think), your message will help make your campaign easier and get more backers than by copying all of the other superficial campaigns you see out there today.

Learn more about the principles contained in the Launch and Release Advanced Crowdfunding System today and spend the next 20 minutes moving well beyond doubt and uncertainty straight to confidence and success. Why? Because nobody will know what your art has to offer until you tell them in the right way.

Ian Anderson

Co-founder of Launch and Release

About the Author

Most artists who crowdfund know what they need (money and support) but aren't sure how best to get it. They end up hoping a "great video" and social media will cover it but 60% of their campaigns fail. That's why I helped create a 6-Step Launch Process that helps artists build a campaign based on best fundraising practices and proven principles. Artists who use it worry less, get more backers and get more exposure for the project they truly care about.

For a guy like me - a former touring musician and current nerdy Economist who is obsessed with making things better and improving the status quo - this fulfills my personal mission while preserving my ability to imbibe in perfectly timed outdoor adventures and caffeinated drinks!

Thanks a lot for the great course, I have been singing your praises to anyone who might listen! The modules are structured really well and it really gave me the confidence to do a campaign like this for the first time. Great work!

Joel Havea
John Doe UI/UX Designer

I wanted to let you know that your modules *really* resonated with me and, cheesy at it sounds, the purpose worth backing assignment kicked off some seriously needed soul-searching. Thanks for taking the time to do all this research and compile your findings. I totally recommend you to people who are doing fundraising research and thinking about launching Kickstarters!

Rebecca Loebe
John Doe UI/UX Designer

Copyright 2019 by Launch and Release


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