Launch and Release

Crowdfunding Tips & Tricks for Artists

6 Crucial Kickstarter Tips That Raised $18,000

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This post is contributed by guest blogger Michael Leibovich who shares his thoughts on medium.com. Here is an excerpt from his well-written article How My Band and 5 Others Raised Over $500,000 on Kickstarter which has several salient points beyond the tips he shares here. Take it away, Michael! Interesting factoid for people considering crowdfunding: over $2.3 million […]

How Alyse’s Second Music Kickstarter Raised $32K After Her First Only Raised $6,636

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What’s the surprising “secret” to following up a $6,636 debut Kickstarter with raising $31,276 the 2nd time? Alyse Black is a hardworking, independent musician from Austin, Texas, who plays around 100 shows per year and has a mailing list of 1600… And she’s here to tell you the answer! Earlier this year, she contacted Launch and Release knowing that she wanted […]

Before and After: What Alex Changed to Make Her Second Kickstarter a Huge Success

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As you create your music crowdfunding campaign, you need to be absolutely certain that you are not making 2 very common mistakes which almost doomed Alex Ivy’s Kickstarter campaign. After doing tons of Googling on “how to do a kickstarter” and spending no small amount of time and effort, these mistakes caused Alex’s campaign to fizzle, sunk her into self doubt and panic, […]