By: Ian Anderson

Ian Anderson — Fri, 16 Nov 2012 13:42:18 +0000

That’s really cool, Bob! You are a fantastic example of how to give fans the treatment they deserve. Also, props for bringing Seth Godin into the discussion. We are way into marketing principles (the very premise of this project revolves around them) so we are big Seth Godin fans. If anybody that reads this isn’t familiar with Seth, google him and check him out!

By: Bob Bennett

Bob Bennett — Fri, 16 Nov 2012 01:39:10 +0000

Ian … Thanks so much for the nice review … and, especially, the take-aways from what I can improve upon for next time. I expect I’ll get better at this as time goes along. Ultimately backers generously _doubled_ my $7,500.00 goal to just a bit over $15,000.00. Although I was aware of stretch goals, I didn’t get them properly off the ground. But I was thinking in that direction. So, I’ve hatched a plan that I have not told backers anything about. Virtually every backer (at every level) will receive an extra CD of music in my Reward Mailings (even the download-only folks if they’ll trust me with their addresses). I spent a couple days hunched over and signing 244 CDs. Normally this would be the non-glamorous “grunt labor” part of my work … but the reason I was doing it made it a pretty joyful task! This “unexpected giveaway” is a page torn directly from the Seth Godin playbook. I heard an interview he did some years back in Nashville about his doing a similar thing with his books. That planted the seed for me. (Hoping my backers don’t necessarily wander here to spoil the surprise, but I thought readers here might be interested in a little more follow-up. If you’re a backer, sh-h-h-h-h, it’s our secret.) Again, Ian, my thanks for your interest in a Kickstarter Newbie. Best regards, Bob Bennett.

Comments on: Bob Bennett [Kickstarter Profile]

By: Ian Anderson

By: Bob Bennett