Time to make a crowdfunding video… Overwhelmed yet?! Musicians most often cite the video as their source of procrastination. Common challenges include technical issues like camera, lighting, and sound, as well as creative issues like what to say and how to say it. But is it really worth all the worry? This recent question from […]
Kickstarter Advice & Tips for Musicians
Our most helpful music Kickstarter advice and tips for musicians.
25 Crowdfunding Mistakes [video]
Asking for money sucks. Maybe you fear rejection or worry that you’ll look desperate, greedy, incompetent or rude. Goodness knows there are plenty of mistakes to be made when asking for money. I put this list together to help you identify challenges and address them head on way ahead of time, before you ever go live with your campaign. These […]
How Alyse’s Second Music Kickstarter Raised $32K After Her First Only Raised $6,636
What’s the surprising “secret” to following up a $6,636 debut Kickstarter with raising $31,276 the 2nd time? Alyse Black is a hardworking, independent musician from Austin, Texas, who plays around 100 shows per year and has a mailing list of 1600… And she’s here to tell you the answer! Earlier this year, she contacted Launch and Release knowing that she wanted […]
Before and After: What Alex Changed to Make Her Second Kickstarter a Huge Success
As you create your music crowdfunding campaign, you need to be absolutely certain that you are not making 2 very common mistakes which almost doomed Alex Ivy’s Kickstarter campaign. After doing tons of Googling on “how to do a kickstarter” and spending no small amount of time and effort, these mistakes caused Alex’s campaign to fizzle, sunk her into self doubt and panic, […]
The Miews: 5 Big Music Crowdfunding Questions Answered [Audio Podcast]
[smart_track_player url=” http://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/themiews/EP38_TheMiewsPodcast.mp3″ title=”5 Big Music Crowdfunding Questions Answered” artist=”Launch and Release (audio)” color=”2293e2″] Click above to listen to Episode 38 of The Miews Hosted by: Shaine Freeman In this short 30 minute episode of The Miews you’ll discover… Where 80% of your music crowdfunding money comes from. How much you can raise on Kickstarter even if […]
Why Indiegogo’s Flexible Funding is a Crowdfunding Killer (Backed by Science)
Do you know how much your crowdfunding campaign can raise? If not, welcome to the club! Knowing how much you can raise is the biggest unknown in the whole equation. If you decide to use an all-or-nothing platform like Kickstarter, you may walk away without a dime. To eliminate this possibility, some people decide to […]
Breaking Down Indiegogo’s Music Crowdfunding Advice: What They Hit and What They Missed
You want to create a bad-ass music crowdfunding campaign that will absolutely crush it. Indiegogo offers help through a Google Hangout Series, How to Run a Successful Crowdfunding Campaign, hosted by John T. Trigonis. Indiegogo breaks a project down into 5 phases: Idea Vetting, Pre-Launch, Launch, Sustaining and Follow-up. At Launch and Release, we’re are […]