Comments on: Bands: Learn Who To Market Your Kickstarter To https://launchandrelease.com/kickstarter-marketing-lesson/?utm_source=rss&utm_medium=rss&utm_campaign=kickstarter-marketing-lesson Crowdfunding Tips For Musicians Thu, 15 May 2014 16:33:31 +0000 hourly 1 By: Levi James https://launchandrelease.com/kickstarter-marketing-lesson/#comment-82 Mon, 31 Dec 2012 22:08:08 +0000 https://launchandrelease.com/?p=3377#comment-82 Piers, thanks for stopping by! We agree with you that there are ways to attract strangers to your project. We call it the “stranger strategy” and we’re excited to explore this concept further on this blog.

We’ve also reviewed projects that support this.

I think the point that gets confused is that in order to execute a stranger strategy, your project needs to have the right elements that appeal to people outside of your Circle of Influence.

If your project doesn’t have those elements and you land the cover of the Rolling Stone, your project will still fail.

]]> By: Piers https://launchandrelease.com/kickstarter-marketing-lesson/#comment-81 Mon, 31 Dec 2012 18:36:13 +0000 https://launchandrelease.com/?p=3377#comment-81 Very true about not just posting any old generic stuff and hoping it will replace a relationship. That said, while engaged fans that you have a relationship will always yield best results, it’s worth noting that there are ways of using the media to quickly finding new fans, and that some mediums will help build relationships with those fans quicker than others.

Yes his choice of words “random people” is a bit unfortunate, but there *are* ways of getting funded without a large pre-built fanbase. I know because we’ve interviewed people who did it. That said, Ian’s advice is excellent and is still the way to go in my opinion.

Great post, Ian!

]]>