Learn how to prepare, structure, and organize your video shoot to minimize procrastination, anxiety, and over thinking all while letting your Core Identity and your Purpose Worth Backing authentically connect your story to the viewer.
This module includes: 2 videos, 3-part pitch video framework, Jay’s RDC Example Video, Campaign Description How-To
3-Part Pitch Video Framework
There are many ways to approach your video but the vast majority of successful crowdfunding campaigns simply just talk to the camera. This is the most effective format because it’s raw and authentic. It helps the viewer build a connection with you which increases the chances that they’ll want to help you. It’s one thing to know your purpose. It’s another thing to effectively communicate your purpose…
Part 1 – Purpose and Connection: Build context. For your purpose to resonate with the viewer you need to offer contextual information that gives reason and meaning. Offer connection points. The more specific and personal you are in your story telling, the more connection points you create with the viewer.
Part 2 – The Mission at Hand: Show potential. Describe how this project will advance your Purpose and where you hope to go with it. This can include your immediate & eventual goals (not too many specifics). Show your passion. Why you are passionate about this project. Talk about the project. Here, you can show viewers your artistic vision and get into the nuts and bolts of your project; let the audience spawn interest in the project without overloading the viewer with detail.
Part 3 – Inspire Action: Tell the viewer what to do next. Be inspiring, urgent, specific and direct. This is your Call To Action which needs to include what to do (back my campaign), when to do it (now) and how to do it (choose a reward and pledge).
GET YOUR VIDEO DONE using the Video Rough Draft Challenge
Why The Rough Draft Challenge? Your objective is to minimize over thinking, second guessing, time wasting, and tail chasing. Parkinson’s Law states that “The amount of time which one has to perform a task is the amount of time it will take to complete the task.” With this in mind, we will reserve all fine tuning for the last edit. To gain immediate momentum and tear down the walls of anxiety, you’re going to film the fastest and crappiest pitch video possible. Doing this will give you something tangible to discuss, refer to, and adjust. Improving a terrible video is infinitely easier and more efficient than speculating about one that doesn’t exist. Without a first draft, you’ll drive yourself crazy with speculation, what ifs, worries, and procrastination. Like Nike said that one time, Just Do It.
TIP – each draft of your video should focus on:
- Trimming off confusing or unneeded parts
- Smoothing out and refining the story
- Increasing emotional connection and authenticity
- Optimizing your music
- Optimizing your video clips and b-roll to support your story
Campaign Description How-To
Your campaign description is less important than your video and rewards AND much more difficult to tell what really helps versus what really hurts. But it is an opportunity to build on the other aspects of your campaign… We have seen a variety of approaches ranging from a letter-style, personal appeal to a comprehensive, several page description with infographics, budgets, personal pictures and everything but the kitchen sink. This PDF download gives you the general sections for your campaign description as well as general best-practices.
Download theProject Description How-To PDF including the 5 sections your Project Description should have plus best practices.