Thanks for the comment, Danny. Getting Facebook fans to convert to your email list is a challenge and it takes the “campaign mindset” as I like to call it. It’s no different than converting website visitors to email (but a little easier:)).

The simplest way is by using a Reverbnation or Topspin “Email for Media” widget. They both work in Facebook feeds. Give away a new song that you’ve teased, an entire unreleased record, a sneak peek of a song…really anything that your fans actually want.

If you have 6000 Facebook fans, you’ll probably only get 300 of them to put in their email address to get your bribe (song, album, etc). Assuming it’s something your fans want.

Because of this you’ll want to do four to six of these fan gathering campaigns a year.

One time I held a contest with two Topspin email for media widget on one page. The red widget represented one Montana football team, the yellow widget represented the rival Montana football team. The bass player was a fan of one college team and the percussion player was a fan of the other team. Whoever got the fewest “votes” (email addresses) had to put the opposing team’s logo as his Facebook profile picture for a month.

I think putting in your email address also got you a song or album. I collected 800 email addresses that week, which is a huge feat of band marketing!