1/5 What can you learn from an artist who’s done 2 Kickstarters?

This is a very extreme example that shows the importance of an optimized rewards matrix and the power of a high average pledge-per-backer and a cautionary tale about the dangers of low reward margin through lack of reward planning and design.

1/4 Should Your Band’s Kickstarter Seek Media Attention?

We have now seen that it is possible for random people to immensely impact a Kickstarter project. It is MEGA-important to note why this project is able to garner stranger-support, though.

1/3 3 Kickstarter Secrets That Can Make your Band’s Fundraiser Look Easy

It’s not their shear number of fans that gave them a staggering $114 average pledge-per-backer, it’s their perfectly crafted Purpose Worth Backing and their expertly crafted rewards that did a great job of hitting low, mid and high tier rewards that all received ample action.

1/3 How to Share Your Band’s Excitement with your Kickstarter Audience

Capitalize on a supportive fan base by effectively communicating your excitement for the project to them so that they share in it and take some ownership.

1/1 Will This 6 Step Hail Mary Strategy Save Hoyle’s Kickstarter?

A marketing mind set means you understand people and how they act online and offline.  You understand what annoys them.  You understand what drives them to care. You understand how to use that knowledge to drive them to act.

12/31 Bands: Learn This Lesson Before Marketing Your Kickstarter

Pouring a ton of energy into promotion to strangers is unlikely to yield great results.  Focus on your Circle of Influence and worry about the greater public only after you have achieved a large degree of success with your current family, friends, and fans.

BOLDLY GO FORWARD!
We really want these pages to leave you feeling more informed and empowered as an artist. Pushing projects from conception to release can be a roller coaster of doubt and second guessing, but with a strong mindset and intelligent planning you can kick ass and make your vision a reality. Just use your head and trust your heart!

P.S. We would love to hear from you. Click here to give us feedback, suggestions, or questions.