If you see a Kickstarter that goes for over $96,000, you can be sure that either the band has some rich, obscure uncle pitching in 90 large OR the band has a TON of fans!  Assume, for a moment, that the later is true.  How do you get a TON of fans to pledge to your Kickstarter?  Same way you get a ton of fans in the first place, and something I’ve been harping on an awful lot lately…  PERSONAL CONNECTION!

(If you are looking for me to comment on something different, fret not.  Soon I will talk about packages or goals or something.  The order I approach these in is really random and it just so happens that I’ve been doing a lot of personal connection action lately!)

View Allstar Weekend’s Kickstarter

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MAKING THE STORY LINE COUNT

You know that little line right below the video next to the project start and end dates?

Yeah, you know, the one that leads off the project description?

We need a name for that.  If you have any ideas, comment away below or click here to email me.

For now, I am going to call it the “story line”…

Anyways, Allstar Weekend makes the “story line” count with a personal connection and a clear Call To Action right off the bat!

We’ve done everything with our fans so far, so this is the next natural step! Help us fund & promote our brand new album independently!

This is the way to start a project description!

A CAUSE WORTH BACKING

For fans of Allstar Weekend, nothing will be more exciting than hearing this:

It’s the sound we want, the songs we want, the vibe we want – pretty much the first record we’re making that’s 100% what WE want. This time around we are making this record completely on our own, meaning we have no official record label, and no one telling us (or strongly suggesting) who we should write and record with, or what “direction” our songs should go in.

First of all, this is absolutely fantastic from an artistic standpoint!  As fellow musicians, we can all appreciate what it means to maintain a pure vision, one that is not diluted down by influences with profit motives.

Second, the realization of said artistic vision coupled with including the fans in the process is really the very essence of Kickstarter’s power in the artistic realm!  Allstar Weekend does a great job of centering their project around this.

ADD PERSONAL PICTURES FOR MORE POWER

Scroll down to the bottom of the project description and take note of all the pictures.

If you get to that point and feel no personal connection to the project, there is a decent chance that you WILL feel more connected after looking at the pictures.

Judging by the video, these three guys are accessible personalities.  Providing pictures furthers that sentiment.  And you have to admit that you are more likely to pledge to someone if you simply like someone.

PACKAGES, PACKAGES, PACKAGES

These guys provided a BOATLOAD of packages.  I seriously cannot even remember them all even though I have read through them in the last 15 minutes!

Aside from offering some cool rewards, the thing to notice here is the breadth of offering.  Fans have plenty of choice in where to participate.

Notice that they have the Big 5.  Important point.

One thing to keep in mind, though…  double check your pricing.  They offer a digital download for $15 and a physical copy for $20.  That $5 dollar margin will be mostly eaten up in reproduction, packaging, and shipping costs.

THE TAKEAWAY

Your project description in Kickstarter is valuable real estate!  Use it wisely by:

• creating a personal connection
• providing a clear call to action

As for packages, offering a wide array will no doubt help fans find something they want.  Just always be sure that you are helping yourself out at the same time by double checking the price point of each package as well as the marginal price between packages!