What’s the surprising “secret” to following up a $6,636 debut Kickstarter with raising $31,276 the 2nd time?

Alyse Black is a hardworking, independent musician from Austin, Texas, who plays around 100 shows per year and has a mailing list of 1600…

And she’s here to tell you the answer!

Earlier this year, she contacted Launch and Release knowing that she wanted to make her next record the “shizznizzle”… her word, not ours…

Working with Ian and I, she managed to raise $31,276 .

The Two Main Differences That Raised $31,276

In this interview, Alyse spells out the 2 biggest differences between her first campaign and her second.

And I’ll warn you, these differences aren’t what most people would expect… they’re sort of non-intuitive to most musicians but once you hear, you’ll quickly understand how they’re so helpful.

Alyse didn’t execute some crazy, ninja, ultra-secret social media strategy… but she did have tons of people tell her how the project inspired them or even brought them to tears.

And she obviously translated that to great success with her 456 backers contributing upwards of thirty-one grand!

What To Say To People

When it comes to telling people about your music crowdfunding campaign, many musicians fear offending people, fear looking like an a-hole trying to get money or simply don’t like talking to people. How to talk to people about the campaign is a common struggle.

Alyse tells us exactly what she said to people that made the greatest impact in their decision to become a backer.

When To Do Your Music Crowdfunding Campaign

And on top of all that, you’ll get a few pro tips on how to deal with scheduling your music crowdfunding project in the midst of your busy professional and personal life.

Specifically, Alyse discusses why you shouldn’t wait to launch your campaign.

She also tells you when it’s good to be doing events during your campaign and when it’s not, as well as gives a few tips on how to make the most of your events to support your campaign.

Watch this interview so that you can capitalize on the things that made the biggest difference in Alyse’s Kickstarter campaign along with the other crowdfunding tips and tricks you’re sure to pick up!