Just how important is storytelling and visual communication? Important enough that the Stanford University School of Design has an entire upper level course dedicated to it as shown by Kickstarter. Apparently, Jonah Luke has some intuition on this because his video is one bad-ass example of storytelling and visual communication… View Jonah Luke’s Kickstarter Kickstarter […]
How Far Can Strong Mid-level Rewards Take A Band’s Kickstarter?
Every once in awhile, a little friendly competition is in order. Yesterday, Levi profiled FATMAGIC whose $102 average pledge per backer is the best straight-up band number we’ve seen. In the spirit of one-ups-manship, I give you… Connor Christian & Southern Gothic whose recent Kickstarter averaged a whopping $112 per backer! View Connor Christian’s Kickstarter […]
Music Kickstarter Case Study: Presell or Fundraiser? Why Does it Matter?
I recently ran across KaVaN’s Kickstarter project. As I dove into the project, it became apparent that it was truly a presell which was reflected in the numbers. Then, the band was kind enough to get back to me and one of their comments really cemented this. Which helped me realize that making the decision, […]
Will Strangers Back Your Music Crowdfunding Project? Getting Featured By Kickstarter
The benefits of marketing your Kickstarter or other music crowdfunding project to the general public are scant; the marginal benefit is not worth the opportunity cost of not focusing on your Circle of Influence enough. This assumption is based on our experience with our own Kickstarters and our observation and interviews with countless project creators. […]
How To Share Your Bands Excitement With Your Kickstarter Audience
The band named Fruition has been around since 2008 playing “country and folk” (according to Kickstarter); I am guessing it is folk with a lean towards jam band. I don’t want to be all pigeon-holing here but bands with this style ~ style of music, style of dress, even style of tour van ~ tend […]
Bands: Learn Who To Market Your Kickstarter To
Hmmmmm. Sometimes all you can do is shake your head. Nothing about this Kickstarter makes sense to me. Background: via email, Jesse Joe mentioned this about his Kickstarter: One of the biggest frustrations with [Kickstarter] has been “How do I get this into the hands of people I don’t know?” My people have already helped […]
Can You Optimize Your Band’s Kickstarter Based On Crowd Response?
Quail… can I just call him Martin?… Martin’s Kickstarter really knocked a couple of marbles loose for me and got me to thinking: it is possible to optimize your project description and marketing copy based on crowd response. But first, what makes this project? Purpose. Worth. Backing. VIEW PROJECT | GOAL $5,137 | 30 DAYS | […]
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