1/12 Musicians: Is it Taboo to Pledge to Your Own Kickstarter? There are no Pledge Police (as of now), in the end, nobody really cares except for you. You either fail and feel bad, or you lie and feel bad (if you have a conscience, that is). 1/11 Use Storytelling and Visual Communication to Propel Your […]
100 Music Kickstarters to Learn From
You're a musician. The standard Kickstarter advice and tips won't work for you. Why? Because crowdfunding is MUCH different for musicians than any other type of crowdfunding. Period. We know this because we've worked directly with tons of artists and studied over 300 music Kickstarter projects.
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Is it Taboo to Pledge to Your Own Music Kickstarter?
Craig Lawrence’s music and videos are the best money can buy. Is his Kickstarter project ALSO bought and paid for by Craig himself? In this post I’ll explore the dark side of Kickstarter for music: pledging to your own Kickstarter to spare yourself the embarrassment and realization that you don’t have as many people who care about […]
Use Storytelling and Visual Communication To Propel Your Band’s Kickstarter To Success
Just how important is storytelling and visual communication? Important enough that the Stanford University School of Design has an entire upper level course dedicated to it as shown by Kickstarter. Apparently, Jonah Luke has some intuition on this because his video is one bad-ass example of storytelling and visual communication… View Jonah Luke’s Kickstarter Kickstarter […]
How Far Can Strong Mid-level Rewards Take A Band’s Kickstarter?
Every once in awhile, a little friendly competition is in order. Yesterday, Levi profiled FATMAGIC whose $102 average pledge per backer is the best straight-up band number we’ve seen. In the spirit of one-ups-manship, I give you… Connor Christian & Southern Gothic whose recent Kickstarter averaged a whopping $112 per backer! View Connor Christian’s Kickstarter […]
How Did This Band’s Kickstarter Reach a $102 Average Pledge Per Backer?
With $102 average pledge per backer, FATMAGIC’s Kickstarter rewards deserve a closer look! View FATMAGIC’s Kickstarter Kickstarter Rewards Analysis Let’s really dig in and visualize exactly how these guys achieved such a high average pledge per backer. For starters, they hit 4 of the 5 Kickstarter Rewards No Band Should Launch Without. The Big 5 Breakdown $10 Digital […]
What Can You Learn From a Band Who’s Done 2 Kickstarters?
The Gloria Darlings just completed their second Kickstarter campaign which raised $8,340. What can you learn from a band who’s done multiple Kickstarters? Their Kickstarter Background The Gloria Darlings are a Seattle based female folk-grass duo. In April of 2011 they launched their first Kickstarter that raised $4505 of their $4000 goal. Their second Kickstarter, […]
Music Kickstarter Case Study: Presell or Fundraiser? Why Does it Matter?
I recently ran across KaVaN’s Kickstarter project. As I dove into the project, it became apparent that it was truly a presell which was reflected in the numbers. Then, the band was kind enough to get back to me and one of their comments really cemented this. Which helped me realize that making the decision, […]
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