Kickstarter Reward Ideas for Your Band

Once you’ve got the 5 Kickstarter Rewards No Band Should Launch Without, it can be a drag to add fun rewards that reflect your personality but are also realistic enough to get pledges.

I’ve been hot on finding awesome Kickstarter reward ideas lately and Pretty Broken Things is my first stop. PBT are a Seattle based band who recently raised $11k for their first full length album by leading with their personality.

View Pretty Broken Things on Kickstarter

14 Rewards, All Got Action (but 1)

A true mark of great Kickstarter reward design is that each reward package gets pledges. When I’m designing rewards I’ll cut an idea if I can’t picture a specific person or group of people pledging for that reward. These guys got pledges in all but their novelty $10,000 package: “Katie will get a tattoo of your initials!”

It’s also a great idea, as mentioned above, to hit the five items that every music crowdfunding project should have: digital download, physical CD, shirt, backer name in liner notes, and acoustic/house concert.  These will always get the majority of your pledges and raise the most money for you.

Creative rewards that don’t have a real world perceived value give your project a personality and make it a unique experience for your backers, so when I ran into the Pretty Broken Things project, I was pretty inspired by 5 of their 14 rewards.

1. $75 – We will play a joke on you when you least expect it + a pre-release hard copy (CD) of the album before anyone else can buy it + a limited edition poster + a handwritten thank you note!
2. $100 – A personalized mixed CD of the band’s favorite songs + your name in the liner notes + a pre-release hard copy (CD) of the album before anyone else can buy it + a limited edition poster + a handwritten thank you note!
3. $200 – A night on the town with the band for you and a friend! + a pre-release hard copy (CD) of the album before anyone else can buy it + a limited edition poster + a handwritten thank you note!
4. $200 – Sing on the record and with us on stage at the release show! + a pre-release hard copy (CD) of the album before anyone else can buy it + a limited edition poster + a handwritten thank you note!
5. $300 – Send a singing telegram with the full band to anyone you choose! + a pre-release hard copy (CD) of the album before anyone else can buy it + a limited edition poster + a handwritten thank you note!