Launch and Release

Crowdfunding Tips For Musicians

What To Expect When Launching A Kickstarter

By

Brendan Fitzpatrick is an artist FO SHO! You can tell this a few ways… First, his project is named Ram’s Head Lady Slipper.  I have no idea what that’s all about but it sounds damn artsy. Second, he wrote a song per day in 2011…  recorded about half of them, 150, in 2012… and is […]

What Should Your Music Kickstarter Budget Look Like?

By

What’s a Realistic Album Budget? Ian McFeron’s Kickstarter caught my attention because my band shared the stage with him at the High Dive in Seattle a few years ago. Digging deeper, I noticed that he’s aiming to record in Nashville for the second time, another thing I have in common with him (I can’t imagine […]

A Successful Project Shows How NOT To Do A Flex Goal

By

Levi and I have mentioned several times that a flex goal strategy can increase your odds of success. I just want to make it clear that Locust Street Taxi is not actually trying to employ the flex goal approach.  But I do find it interesting that they allude to it, somewhat randomly, in their video. And […]

How To Connect Fans To Your Art – Drew Kennedy’s Kickstarter

By

Drew Kennedy is one of those artists…  His Kickstarter project is for his 6th CD and does an excellent job of sharing a personal, emotional connection. Before you go any further, make sure you watch Drew’s video.  It is under 3 minutes and it will make everything that follows a lot more specifically applicable and […]

Can You Get Strangers to Back Your Band’s Kickstarter Project?

By

Can You Get Strangers to Back Your Project? There are some contrasting opinions about this idea.  I’d even say that the majority of artists assume you should have a strategy for capturing the interest of total strangers.  I know I did this with both of my projects to different degrees.  In both cases, I gathered […]

How To Fund A Music Kickstarter Without A Mailing List

By

As I started looking into Just Joe’s Kickstarter, things just kept getting better and better. First, the righteous graphic that is the cover of his video.  Nice work on the flex goal! Next, the fact that he sang the theme song for WWE’s Big Show.  Bitchin’! But way more important than either of those…  the […]