Launch and Release

Crowdfunding Tips For Musicians

Aury Moore’s Kickstarter – Real Band of Genius

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The Aury Moore Band (AMB) has been around Seattle, WA, long enough to generate a substantial fan base and to get themselves on the KING 5 news!  In early August, they launched their Kickstarter campaign shooting for a whopping $18,000. Launch and Release (L&R) has been fortunate enough to converse with Aury.  She is not […]

Get Kickstarter Reward Ideas from Pretty Broken Things

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Kickstarter Reward Ideas for Your Band Once you’ve got the 5 Kickstarter Rewards No Band Should Launch Without, it can be a drag to add fun rewards that reflect your personality but are also realistic enough to get pledges. I’ve been hot on finding awesome Kickstarter reward ideas lately and Pretty Broken Things is my […]

Fusebox Poet [Kickstarter Profile]

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If you are a band getting ready to do a Kickstarter, what is the first thing you should do? IMHO, the boys in Fusebox Poet know the answer. I corresponded with Paul from Fusebox Poet and he made some excellent points.  Read on!

Music Kickstarter Critique

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Can’t say I know much about these guys, but their video sucked me right in! These guys truly are an amazing band and you should check out their music asap. But as I looked through their project, I felt a growing sense of concern…

Carl Dylan [Kickstarter Profile]

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Carl Dylan used 2012 to stick a couple of feathers in his hat. He and his band played SXSW.  They hired a booking agent.  They opened for the Beach Boys in front of 55,000 people! Now, with his second Kickstarter project, Carl Dylan and his band are positioning themselves for a successful follow up to […]

5 Kickstarter Killers Your Band Should Avoid Like the Plague

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Great news!  According to Kickstarter, 54% of all music Kickstarter campaigns are successful.  The bad news is that 46% FAIL. How can you avoid these terrible odds? Over at the Launch and Release blog we’ve interviewed over 60 bands who’ve launched Kickstarter campaigns to help us collect and analyze data that we’ll be releasing in the coming months. […]

Julia Massey & The Five Finger Discount [Kickstarter Profile]

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This is Julia Massey & The Five Finger Discount’s (hereafter referred to as JMFFD) second Kickstarter project. Their first project was successful and spawned some fine happenings for the band including playing at SXSW and getting a single in rotation in Seattle. Clearly, they are doing a few things right…