With a super low $24 average pledge per backer compared to the Kickstarter music average of around $70, Kyrstyn’s Kickstarter rewards give us great insight into how you can slip up and raise half of your potential funds.

Kickstarter Rewards Analysis

This project didn’t have any pledges over the $100 level and had a huge number of backers (211) for a project with a goal of only $4500. Your first priority as an artist should be to nail the 5 Kickstarter Rewards No Band Should Launch Without.

Kyrstyn made an attempt with 4 of the 5, but fell short because of misspriced concert and album credit rewards.

The “Big 5” Rewards Breakdown

1. $10 Digital Download (73 backers – $730) / $15 Digital Download of BOTH albums (49 backers – $735)
2. $25 Physical CD + Downloads (45 backers – $1,125)
3. Shirt + CD + Download – No Reward
4. $500 Album Credits  – No backers
5. $1000 House Concert – No backers

The total raised from these rewards is just $2590. This is actually pretty good for a project with a $4500 goal.  The problem is that with a staggering 211 backers, this number would have been much higher had she offered a shirt around the $50 level, a less expensive album credit reward anywhere from $75 to $250, and a less expensive house concert from $400 to $600.

What Mid-Level Rewards?

This project’s rewards fall short in the mid-level, $110 to $350 offerings (or lack thereof). We’ve seen time and time again that these creative mid level rewards can account for half or at least a third of your project’s total amount raised. This is also where your personality and creativity should shine through.

The “big 5” are the easy no-brainer rewards, but the mid-level creative packages are what take thought and creativity.  It’s no wonder these are often the most overlooked.

I’ll go out on a limb and say that had the $110 to $350 rewards been offered, used creativity, and played well with Kyrstyn’s personality and unique characteristics of her Circle of Influence, she’d have easily raised her Pledge-Per-Backer average to $50 which would have raised $10,000 instead of $5,000.

Was There Interest in Rewards Over $100?

This $100 level appears to have garnered pledges from people who simply wanted to help Kyrstyn with a larger amount of money regardless of what it offered.  I say this because it’s a pretty confusing reward with little apparent added value over lesser rewards.

This supports the idea that several of her 211 backers would have sprung for more expensive rewards had there been an array of choices.

The Takeaway

I’m really hoping this post shows you how important rewards over $100 are.

We’ve already done the work for you with the list of 5 Kickstarter Rewards No Band Should Launch Without, so most of your brainpower should be spent on assessing what you can offer people for $110 to $350 that they would actually want.