Nataly Dawn is easy to fall in love with. She’s herself, quirky, and cute (both personality wise and quite attractive if I may!).  Her voice and songwriting also manage to have these traits.

She raised $104k (her goal was $20k) with her 2011 Kickstarter project by using her 100k personal YouTube subscribers and 350k subscribers of the infamous Pomplemoose YouTube channel started by her and fellow YouTube star, Jack Conte.  Her YouTube fan base and background make her an intriguing subject for Kickstarter analysis, don’t you think?

[button link=”http://www.kickstarter.com/projects/555488012/nataly-dawns-first-solo-album” color=”teal” window=”yes”]View Project[/button]

Video (2 min 12 secs)

Natural, comfortable, and likable. 

Nataly’s personality and the raw, not over thought, video production style of Pomplemoose captures the exact elements that work so well for artists on Kickstarter.

When studying video approaches for Kickstarter, Nataly’s project is the holy grail of examples because of her extensive experience winning the hearts of YouTubers and amassing hundreds of millions of views. The elements are subtle, but let’s see if we can get to the bottom of what makes her style feel so right.

• Raw editing and real personality
• Genuine, casual tone
• Comfortable in front of the camera

THE TEST RUN MIND TRICK

How to record a personality filled take even if you’re a mess in front of the camera.

Now that you’ve briefly studied someone who is extremely comfortable in front of the camera, how about taking a practice run?

I’ve used the “what if this wasn’t real” trick on myself in the past with great success. To get over the fear of looking and sounding douchy, I simply pretend that I’m just doing a total bullshit practice run.

I might even be a little whacky because I’m sort of making fun of the situation as I talk to the camera, because after all, I’m going to walk right over to the camera and delete the scene after I uncomfortably watch it.

You might just find that you’ve got a keeper take on your hands that somehow ended up feeling natural and close to your fun personality, even though you were “just practicing.”