Kickstarter Reward Ideas - Launch and Release

Can a Crappy Video Still Lead to Your Band’s Kickstarter Success?

Levi James — Tue, 22 Jan 2013 06:00:12 +0000

Assuming you’ve got the Circle of Influence component of your Kickstarter project completed, your next step is to maximize the potential of those existing human connections. Key take-away: the next step is NOT to come up with a mega awesome viral strategy and amazing video production. This is the single biggest cause for procrastination or […]

The post Can a Crappy Video Still Lead to Your Band’s Kickstarter Success? first appeared on Launch and Release.

The post Can a Crappy Video Still Lead to Your Band’s Kickstarter Success? appeared first on Launch and Release.

Mid-Level Rewards Save The Day In This Music Kickstarter

Ian Anderson — Mon, 21 Jan 2013 06:00:27 +0000

Underhill Rose has a middling average pledge per backer of about $59. But they are yet another example of the goodness that comes from having strong mid-level rewards. I’ll do a simple break-down of where their funding came from and, as a bonus, bestow my award of the Single Best Mid-Level Reward of the Year So […]

The post Mid-Level Rewards Save The Day In This Music Kickstarter first appeared on Launch and Release.

The post Mid-Level Rewards Save The Day In This Music Kickstarter appeared first on Launch and Release.

Music Kickstarters: Does Personal Connection Trump Presentation?

Levi James — Sat, 19 Jan 2013 06:00:49 +0000

I have an eye for design and presentation. It’s hard for me to let go of putting the look and feel of a project at the very top of my priority list, but I see over and over that beauty and artfulness is not even close to being a priority when it comes to hitting your goal […]

The post Music Kickstarters: Does Personal Connection Trump Presentation? first appeared on Launch and Release.

The post Music Kickstarters: Does Personal Connection Trump Presentation? appeared first on Launch and Release.

Music Kickstarter Gold: She Raised $10k With Only 8 Rewards and 100 Person Mailing List

Levi James — Thu, 17 Jan 2013 06:00:51 +0000

Lauren Mitchell’s Kickstarter project had an average pledge per backer of $113! But get this, she only had 8 rewards and 89 backers and she was able to raise $10,110, all with only 100 people on her mailing list. In this post, we’ll analyze her Kickstarter rewards matrix and then see what she has to […]

The post Music Kickstarter Gold: She Raised $10k With Only 8 Rewards and 100 Person Mailing List first appeared on Launch and Release.

The post Music Kickstarter Gold: She Raised $10k With Only 8 Rewards and 100 Person Mailing List appeared first on Launch and Release.