REMEMBER KIRBY’S ADVENTURE VIDEO GAME?

I don’t either, but it must have been awesome because I found the entire Kirby Collection on Amazon for Wii!

This project stands out because it’s not your standard band raising money for the standard “first album”.

What can we possibly learn from this Kickstarter?

View the Kirby’s Dream Band Kickstarter

[divider top=”0″]

 TAP INTO AN EXISTING PASSIONATE COMMUNITY

This is a very similar sentiment to my Kickstarter profile from yesterday about a project which involves a pre school teacher, her students, and their parents. This created a circle of potential backers that exists completely outside of the band’s fan base. The strategy of tailoring your project for an interest group that you have ties to can be a brilliant way to multiply your fundraising results.

Kirby’s Dream Band is working a very similar strategy but instead of involving an existing interest group that they have ties to, the entire band concept ties into a huge subculture of video game fanatics.  Add to that the fact that the video game cover band concept alone makes good conversation, and you’ve got one remarkable story.

RECAP: A remarkable, conversation inducing concept, combined with a topic that ties directly into a fanatical subculture can equal success in a big way.

Are you passionate about something that others can connect to?  Organic gardening, home brewing, scrap booking, or saving abandoned pets (thanks Sarah McLachlan)? Can you align your band, cause, or Kickstarter with this without sacrificing the integrity of your project?[divider top=”0″]

OUR INTERVIEW WITH ERICH FROM KDB:

L&R: What was the biggest problem/frustration/challenge/fear of hitting the “launch” button?

Erich: Our biggest fear was if..well.. will we be funded? There is that thought in the back of your mind that we aren’t as popular as we hope we are and that no one will care and we will be a huge embarrassment and end up failing to reach our goal. The worst part disappointing the people who DID donate and telling them they won’t be getting their prizes. That would make us sad!

L&R: How many people are on your mailing list and will you be using it for your Kickstarter project?

Erich: We actually don’t have a mailing list, really.. We just use our twitter/Facebook pages!

L&R: What advice would you give to a band whose getting ready to launch a Kickstarter?

Erich: Believe in your project and give it the energy it deserves. Energy really does fuel a lot of these projects and getting people excited is really the only way to get them to believe in you and want to back you!

L&R: Couldn’t agree more![divider top=”0″]