Assuming you’ve got the Circle of Influence component of your Kickstarter project completed, your next step is to maximize the potential of those existing human connections. Key take-away: the next step is NOT to come up with a mega awesome viral strategy and amazing video production. This is the single biggest cause for procrastination or […]
6 Must-See Music Crowdfunding Lessons – Launch & Release Week in Review: 1/14/13
1/19 Music Kickstarters: Personal Connection Trumps Presentation Don’t over think your project. If you’re a regular reader of 100 Music Kickstarters to Learn From, you now know that it’s more about giving your potential backers what they want than it is about wowing people with your video production skills. 1/18 See How This Band’s Language Effected Their […]
Music Kickstarters: Does Personal Connection Trump Presentation?
I have an eye for design and presentation. It’s hard for me to let go of putting the look and feel of a project at the very top of my priority list, but I see over and over that beauty and artfulness is not even close to being a priority when it comes to hitting your goal […]
Music Kickstarter Gold: She Raised $10k With Only 8 Rewards and 100 Person Mailing List
Lauren Mitchell’s Kickstarter project had an average pledge per backer of $113! But get this, she only had 8 rewards and 89 backers and she was able to raise $10,110, all with only 100 people on her mailing list. In this post, we’ll analyze her Kickstarter rewards matrix and then see what she has to […]
How a Low Pledge-Per-Backer Can Cut Your Bands Kickstarter Potential in Half
With a super low $24 average pledge per backer compared to the Kickstarter music average of around $70, Kyrstyn’s Kickstarter rewards give us great insight into how you can slip up and raise half of your potential funds. View Kyrstyn Pixton’s Kickstarter Kickstarter Rewards Analysis This project didn’t have any pledges over the $100 level and […]
6 Must-See Crowdfunding Lessons for Bands & Artists – Launch & Release Week in Review: 1/7/13
1/12 Musicians: Is it Taboo to Pledge to Your Own Kickstarter? There are no Pledge Police (as of now), in the end, nobody really cares except for you. You either fail and feel bad, or you lie and feel bad (if you have a conscience, that is). 1/11 Use Storytelling and Visual Communication to Propel Your […]
Is it Taboo to Pledge to Your Own Music Kickstarter?
Craig Lawrence’s music and videos are the best money can buy. Is his Kickstarter project ALSO bought and paid for by Craig himself? In this post I’ll explore the dark side of Kickstarter for music: pledging to your own Kickstarter to spare yourself the embarrassment and realization that you don’t have as many people who care about […]
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