Launch and Release

Crowdfunding Tips For Musicians

100 Music Kickstarters to Learn From

You're a musician. The standard Kickstarter advice and tips won't work for you. Why? Because crowdfunding is MUCH different for musicians than any other type of crowdfunding. Period. We know this because we've worked directly with tons of artists and studied over 300 music Kickstarter projects.

CLICK HERE NOW to instantly get our quick, four part course that reveals the 4 must have elements of every wildly successful music crowdfunding project. (And this works even if you don't have a mailing list.)

Can Kickstarter Fund Your Music Career?

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Climbing the ladder, making a career. That’s what The Fold looks to be doing. 3 CDs, a few partnerships (Chicago Cubs and LEGO!), 2011 Vans Warped Tour… Once you get to this point, you ARE professional and that is something that comes across in their Kickstarter.  It is one of those projects that looks good across […]

What To Expect When Launching A Kickstarter

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Brendan Fitzpatrick is an artist FO SHO! You can tell this a few ways… First, his project is named Ram’s Head Lady Slipper.  I have no idea what that’s all about but it sounds damn artsy. Second, he wrote a song per day in 2011…  recorded about half of them, 150, in 2012… and is […]

What Should Your Music Kickstarter Budget Look Like?

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What’s a Realistic Album Budget? Ian McFeron’s Kickstarter caught my attention because my band shared the stage with him at the High Dive in Seattle a few years ago. Digging deeper, I noticed that he’s aiming to record in Nashville for the second time, another thing I have in common with him (I can’t imagine […]

A Successful Project Shows How NOT To Do A Flex Goal

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Levi and I have mentioned several times that a flex goal strategy can increase your odds of success. I just want to make it clear that Locust Street Taxi is not actually trying to employ the flex goal approach.  But I do find it interesting that they allude to it, somewhat randomly, in their video. And […]

How To Connect Fans To Your Art – Drew Kennedy’s Kickstarter

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Drew Kennedy is one of those artists…  His Kickstarter project is for his 6th CD and does an excellent job of sharing a personal, emotional connection. Before you go any further, make sure you watch Drew’s video.  It is under 3 minutes and it will make everything that follows a lot more specifically applicable and […]

Can You Get Strangers to Back Your Band’s Kickstarter Project?

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Can You Get Strangers to Back Your Project? There are some contrasting opinions about this idea.  I’d even say that the majority of artists assume you should have a strategy for capturing the interest of total strangers.  I know I did this with both of my projects to different degrees.  In both cases, I gathered […]