If we could only give you one tip or piece of advice when it comes to music crowdfunding, it would be that you need to personally reach out to everyone you know with one-on-one communication. This could be in the form of text, email, Facebook, phone, or in person.
Seems simple, right?
But it’s not simple for the majority of musicians.
There’s a stigma. A fear.
A fear of feeling “douchy” or that you’re begging or looking desperate to the people you reach out to.
For some reason, though, Layne Russell did NOT have any problem with this concept.
As a matter of fact, she embraced it and enjoyed the process during her 25 day Kickstarter campaign.
In this short 20 minute music crowdfunding case study, Layne reveals her unique mindset and essentially gives you a mental template to use while spreading the word about the most important project of your life.
This graph shows Layne’s day by day funding progress over her 25 day Kickstarter campaign. It’s important to note just how rare it is to see a long, straight line showing new pledges every single day.
Usually there’s a burst of pledges at the beginning and the end with very little progress in the middle.
If you can overcome your fears and concerns for reaching out individually, you can accomplish much more with your fundraising campaign. Enjoy!