Creative videos make a difference. Aside from most likely being a visitor’s first impression, they establish your cause and credibility. This video does both well by establishing the project and then guiding the viewer straight through to the Call to Action. [divider_flat]
[box type=”info” style=”rounded” border=”full”] VIEW PROJECT | GOAL $10,000 | 30 DAYS | EMAILS 500 | FB 2300 [/box]
Video (1 min 49 secs)
Creative, entertaining, short, effective.
Ultimately, a video needs to connect the viewer to the cause, which there are a couple of different ways to do. The Travoltas take the entertainment approach with their video. If you have not watched it yet, do yourself a favor and watch it now. Let’s connect the dots.
- Introduction to The Travoltas
- A description of what they are doing: taking a “big step into big time record making” (heh heh, this cracks me up, thank you Mr. Deep Voice!)
- Recording costs money: engineering, mastering, manufacturing, mind altering… sandwiches?
- Touring costs money: gas, van, snacks, speeding tickets, mind altering…
- You can help: “won’t you please consider making a gift and generous donation to the Travoltas?”
Interesting reward design, presumably to push backers towards the $50 T-shirt plus signed CD. I am just struck by the math: $20 CD package + $25 T-shirt package = $50 CD + T-shirt package! How awesome is that?
If you are designing packages today, you can certainly try this. You may want to consider stuffing the package with value, however, by including at least a few stickers and a digital download of the CD.
Use your video wisely! Connect your viewer. Entertainment can work for this.
Regardless of how you accomplish the connection, be absolutely certain to adequately make your main points: this is what we are trying to do and this is what we need you to do. The classic Call To Action… Don’t forget it!