When planning a crowdfunding campaign, most people consider ways in which they can increase traffic and increase pledges. One idea that often comes to mind is working with a charity. Heck, PledgeMusic even made non-profit donations a built-in part of the platform. But will working with a non-profit make any difference? CASE STUDY #1: DONATING […]
Featured Project How To: Create Momentum for Your Campaign
A common question I receive is how to be a featured project on Kickstarter, Indiegogo, or whichever crowdfunding platform you use. Hi Ian. I have a question for you. After you’ve made your crowdfunding video, how do you get seen on these platforms because there are so many videos. How does is get to the […]
Crowdfunding Video Tips: How to Remove Procrastination, Worry, and Hassle
Time to make a crowdfunding video… Overwhelmed yet?! Musicians most often cite the video as their source of procrastination. Common challenges include technical issues like camera, lighting, and sound, as well as creative issues like what to say and how to say it. But is it really worth all the worry? This recent question from […]
25 Crowdfunding Mistakes [video]
Asking for money sucks. Maybe you fear rejection or worry that you’ll look desperate, greedy, incompetent or rude. Goodness knows there are plenty of mistakes to be made when asking for money. I put this list together to help you identify challenges and address them head on way ahead of time, before you ever go live with your campaign. These […]
The Surprising Results of Publicity and Exposure: Terra Naomi’s $50k Indiegogo Campaign
What happens when you combine an optimally designed campaign with a PR budget and personal reach into a social circle of influencers? The answer might not be what you’d expect. Terra Naomi recently raised over $50,000 with a well-crafted Indiegogo campaign. But she also took it a bit further than the average campaign by leveraging her social connections to […]
Crowdfunding Hack: 4 Simple Steps to Get Backers with Green Inbox
Reaching all of your friends while crowdfunding can be a lot like that bad dream where you are in big, BIG trouble and you can see help right in front of you but when you open your mouth to yell, no sound comes out. “Help. Help. HELP!” But no sound, nothing, not a peep. Unfortunately, […]
Before and After: What Alex Changed to Make Her Second Kickstarter a Huge Success
As you create your music crowdfunding campaign, you need to be absolutely certain that you are not making 2 very common mistakes which almost doomed Alex Ivy’s Kickstarter campaign. After doing tons of Googling on “how to do a kickstarter” and spending no small amount of time and effort, these mistakes caused Alex’s campaign to fizzle, sunk her into self doubt and panic, […]
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