When planning a crowdfunding campaign, most people consider ways in which they can increase traffic and increase pledges. One idea that often comes to mind is working with a charity. Heck, PledgeMusic even made non-profit donations a built-in part of the platform. But will working with a non-profit make any difference? CASE STUDY #1: DONATING […]
100 Music Kickstarters to Learn From
You're a musician. The standard Kickstarter advice and tips won't work for you. Why? Because crowdfunding is MUCH different for musicians than any other type of crowdfunding. Period. We know this because we've worked directly with tons of artists and studied over 300 music Kickstarter projects.
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Featured Project How To: Create Momentum for Your Campaign
A common question I receive is how to be a featured project on Kickstarter, Indiegogo, or whichever crowdfunding platform you use. Hi Ian. I have a question for you. After you’ve made your crowdfunding video, how do you get seen on these platforms because there are so many videos. How does is get to the […]
The Surprising Results of Publicity and Exposure: Terra Naomi’s $50k Indiegogo Campaign
What happens when you combine an optimally designed campaign with a PR budget and personal reach into a social circle of influencers? The answer might not be what you’d expect. Terra Naomi recently raised over $50,000 with a well-crafted Indiegogo campaign. But she also took it a bit further than the average campaign by leveraging her social connections to […]
6 Crucial Kickstarter Tips That Raised $18,000
This post is contributed by guest blogger Michael Leibovich who shares his thoughts on medium.com. Here is an excerpt from his well-written article How My Band and 5 Others Raised Over $500,000 on Kickstarter which has several salient points beyond the tips he shares here. Take it away, Michael! Interesting factoid for people considering crowdfunding: over $2.3 million […]
Crowdfunding Hack: 4 Simple Steps to Get Backers with Green Inbox
Reaching all of your friends while crowdfunding can be a lot like that bad dream where you are in big, BIG trouble and you can see help right in front of you but when you open your mouth to yell, no sound comes out. “Help. Help. HELP!” But no sound, nothing, not a peep. Unfortunately, […]
How Alyse’s Second Music Kickstarter Raised $32K After Her First Only Raised $6,636
What’s the surprising “secret” to following up a $6,636 debut Kickstarter with raising $31,276 the 2nd time? Alyse Black is a hardworking, independent musician from Austin, Texas, who plays around 100 shows per year and has a mailing list of 1600… And she’s here to tell you the answer! Earlier this year, she contacted Launch and Release knowing that she wanted […]
Before and After: What Alex Changed to Make Her Second Kickstarter a Huge Success
As you create your music crowdfunding campaign, you need to be absolutely certain that you are not making 2 very common mistakes which almost doomed Alex Ivy’s Kickstarter campaign. After doing tons of Googling on “how to do a kickstarter” and spending no small amount of time and effort, these mistakes caused Alex’s campaign to fizzle, sunk her into self doubt and panic, […]
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