Launch and Release

Crowdfunding Tips For Musicians

100 Music Kickstarters to Learn From

You're a musician. The standard Kickstarter advice and tips won't work for you. Why? Because crowdfunding is MUCH different for musicians than any other type of crowdfunding. Period. We know this because we've worked directly with tons of artists and studied over 300 music Kickstarter projects.

CLICK HERE NOW to instantly get our quick, four part course that reveals the 4 must have elements of every wildly successful music crowdfunding project. (And this works even if you don't have a mailing list.)

DIY Musicians: Can You Use Kickstarter for Every Album?

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The thesis of our 100 Music Kickstarter Series is that crowdfunding should be adopted by musicians as part of the New DIY Music Business Cycle. This is why I perked up when I got an email from Danika where she mentioned her plans for a second Kickstarter. So far a handful of artists we’ve interviewed have mentioned having this […]

Fail: This Band’s Kickstarter is an Uninspired Grab for Cash

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So you want to go on tour… You want to record an EP… You want to hire a publicist… Regardless of what you are doing, one thing is damn well certain… Your Kickstarter had BETTER be inspirational, loaded with purpose, and it had better communicate this. Or else you are doomed, dooMED, muuuu-ah-ah-ah-ah….

What To Do When Fans Don’t Want A Kickstarter?

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I don’t know much about Soil. (I kind of want to insert a joke about my former experience winning a “Soils and Range” competition when I was in high school FFA…  but I’m really not sure I can make it funny.  If only I could relate it back to livestock judging somehow…) So, apparently, Soil […]

A Tale of Classic Crowdfunding Overthinking: The Keytar Conundrum

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Technically this project was a success, but Jay wonders why it didn’t do better. It appears to me that this Kickstarter did exactly what it should have done considering it’s purpose (to buy a new Keytar). For better results, Jay would have needed to consider these three key components: Purpose Worth Backing Flex Goals Clarity […]

How To Help Your Fans Pledge To Your Band’s Kickstarter

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You never know if the musicians you encounter are going to be the whimsical, artsy type that don’t care for the details of business or if they’ll be smart, intellectual, business-oriented people in addition to being good at music. I have been lucky enough to visit with Sam from The Sammus Theory a few times […]