Ian Anderson - Launch and Release

Musicians: This is How to Use Indiegogo’s Flex Funding (To Avoid Falling Short of Your Goal)

Trying to set your official music crowdfunding goal can be a nerve-racking experience. And because many musicians have no idea how much they can successfully raise, they shy away from Kickstarter’s All-or-nothing model (where you won’t receive a penny until you hit your goal amount) in favor of Indiegogo’s Flexible-funding model where you keep what […]

Did Kickstarter’s Creator Handbook Forget Musicians? (Here’s What You REALLY Need to Know)

By Ian Anderson

Quick, what does the NRA (a national gun rights advocate) have in common with crowdfunding giant Kickstarter? Well, not much it turns out. But because I’m from Montana, I’m going to use a firearms metaphor to discuss Kickstarter’s new Creator Handbook which they released last week. You would think that if anyone out there can […]

Why Indiegogo’s Flexible Funding is a Crowdfunding Killer (Backed by Science)

By Ian Anderson

Do you know how much your crowdfunding campaign can raise? If not, welcome to the club! Knowing how much you can raise is the biggest unknown in the whole equation. If you decide to use an all-or-nothing platform like Kickstarter, you may walk away without a dime. To eliminate this possibility, some people decide to […]

Can Music Crowdfunding Replace Your Day Job?

By Ian Anderson

Crowdfunding doesn’t receive much mainstream media coverage so it was groovy to finally see the New Yorker ask, “Can Crowdfunding Replace Artists’ Day Jobs?” A big “right on, brotha” to the author for being a huge proponent of society’s many artists: We shouldn’t forget that a flourishing creative middle class requires good jobs for arts […]

Who Backs Your Music Crowdfunding Project?

By Ian Anderson

Here is a real world, music crowdfunding success story for you… Louder Spaces raised $8470 in January with their music Kickstarter! Their bass player, Oren, kindly took the time to shed some light on who specifically ended up backing their project. VIEW PROJECT | GOAL $7,500 | 30 DAYS | Emails 300 | FB 2530 Here […]

Breaking Down Indiegogo’s Music Crowdfunding Advice: What They Hit and What They Missed

By Ian Anderson

You want to create a bad-ass music crowdfunding campaign that will absolutely crush it. Indiegogo offers help through a Google Hangout Series, How to Run a Successful Crowdfunding Campaign, hosted by John T. Trigonis. Indiegogo breaks a project down into 5 phases: Idea Vetting, Pre-Launch, Launch, Sustaining and Follow-up. At Launch and Release, we’re are […]

What’s a Better Predictor of Backers: Facebook Friends or Facebook Likes?

By Ian Anderson

Does Attempting to Go Viral Make Sense When Crowdfunding Your Music? In talking to musicians about their crowdfunding projects, a very common assumption is that you need to reach as many new people as possible. But in reviewing hundreds of projects, it appears that the most successful projects usually also do the best job of contacting and […]