Launch and Release

Crowdfunding Tips For Musicians

Can Kickstarter Fund Your Music Career?

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Climbing the ladder, making a career. That’s what The Fold looks to be doing. 3 CDs, a few partnerships (Chicago Cubs and LEGO!), 2011 Vans Warped Tour… Once you get to this point, you ARE professional and that is something that comes across in their Kickstarter.  It is one of those projects that looks good across […]

What To Expect When Launching A Kickstarter

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Brendan Fitzpatrick is an artist FO SHO! You can tell this a few ways… First, his project is named Ram’s Head Lady Slipper.  I have no idea what that’s all about but it sounds damn artsy. Second, he wrote a song per day in 2011…  recorded about half of them, 150, in 2012… and is […]

A Successful Project Shows How NOT To Do A Flex Goal

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Levi and I have mentioned several times that a flex goal strategy can increase your odds of success. I just want to make it clear that Locust Street Taxi is not actually trying to employ the flex goal approach.  But I do find it interesting that they allude to it, somewhat randomly, in their video. And […]

How To Connect Fans To Your Art – Drew Kennedy’s Kickstarter

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Drew Kennedy is one of those artists…  His Kickstarter project is for his 6th CD and does an excellent job of sharing a personal, emotional connection. Before you go any further, make sure you watch Drew’s video.  It is under 3 minutes and it will make everything that follows a lot more specifically applicable and […]

How To Fund A Music Kickstarter Without A Mailing List

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As I started looking into Just Joe’s Kickstarter, things just kept getting better and better. First, the righteous graphic that is the cover of his video.  Nice work on the flex goal! Next, the fact that he sang the theme song for WWE’s Big Show.  Bitchin’! But way more important than either of those…  the […]