One HUGE hurdle that you must overcome before attempting a crowdfunding campaign lies in convincing yourself that it’s okay to ask other people for their money. Somewhere along the line, you’ve likely had thoughts similar to these: “As an artist, it is hard to ask for money. Especially when you’re playing a show and the people […]
Kickstarter Advice & Tips for Musicians
Our most helpful music Kickstarter advice and tips for musicians.
Crowdfunding: Six Reasons Musicians Think Fans Care (And Why They’re All Wrong)
As a musician, you typically have no problem imagining how awesome your new idea is going to turn out… It’s sorta like picturing how your ex will suddenly take you back when they hear your song. Or how a room full of 500 people will want to raise their glass high while singing your chorus […]
How Did A Music Kickstarter This Plain Ever Find Success?
Wow, this is our 100th Music Kickstarter Profile! And to celebrate, here is sort of a “course capstone” using… The. Simplest. Band. Kickstarter. Ever. When I first saw this one, it definitely made me go “hmmmmmm, not much there.” But really, there is an important lesson to be had here, especially for relatively inexperienced artists… this […]
Will Strangers Back Your Music Crowdfunding Project? Getting Featured By Kickstarter
The benefits of marketing your Kickstarter or other music crowdfunding project to the general public are scant; the marginal benefit is not worth the opportunity cost of not focusing on your Circle of Influence enough. This assumption is based on our experience with our own Kickstarters and our observation and interviews with countless project creators. […]
A 6 Step Hail Mary Strategy to Save Your Band’s Kickstarter
This band’s Kickstarter is at $2560 with 5 days left to reach $4000. For a change, I thought it would be a valuable exercise to approach Hoyle’s project with a 5 day plan as if I were running this Kickstarter project myself. What would you do in this situation? Let me know in the comments if you […]
Can You Get Strangers to Back Your Band’s Kickstarter Project?
Can You Get Strangers to Back Your Project? There are some contrasting opinions about this idea. I’d even say that the majority of artists assume you should have a strategy for capturing the interest of total strangers. I know I did this with both of my projects to different degrees. In both cases, I gathered […]
How To Fund A Music Kickstarter Without A Mailing List
As I started looking into Just Joe’s Kickstarter, things just kept getting better and better. First, the righteous graphic that is the cover of his video. Nice work on the flex goal! Next, the fact that he sang the theme song for WWE’s Big Show. Bitchin’! But way more important than either of those… the […]